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Top Features a Contractor Website Must Have It is very useful for a contractor to have a website they use to market their business. You could be involved in roofing, plumbing, or landscaping, but operating a functional company website can help grow your business in the market and boost your revenues. Yet, the online success of these types of businesses is dependent on adherence to certain best practices for contractor websites. Read on to find out about vital, standard elements that should be included in your contractor website: Visual Appeal
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Perceptions should not be underrated when it comes to designing your contractor website. It helps for the design and layout of your site to showcase your brand in good light while online. Prospective customers are likely to view a website in positive light if it’s poorly designed.
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User-Friendly Prospective buyers should not encounter difficulty accessing certain pages of your site. Navigation of your website must be intuitive so that visitors don’t always need to refer to somewhere to learn about where they ought to be to perform actions important to your business such as inquire, order, or register. Responsive Design According to the latest data, most web visits are originating from mobile devices like smart phones and tablets. However, the website you deploy for visits through desktops should not be the same as the one meant for smaller mobile gadgets to avoid complications related to navigation and readability. In addition, creating and operating two different websites, one for desktop visitors and the other for mobile traffic, usually costs more. The most viable approach for getting maximum traffic from both desktop and mobile sources is reactive design. This type of design involves creating one website with the capability to transform its features, like navigation and fonts, to match the display of the visitor’s device. Great Content and SEO Any fully developed site that lacks great content also lacks life and meaning. Therefore, deploy great onsite content that inspires visitors to take an intended action. Also, optimize the content around particular keywords that likely customers are typing on Google in search for the type of product you’re selling. This method of optimizing content leads to higher search page results rankings and in the end, increased relevant web traffic. Business Portfolio If you desire to sell to new customers, one approach for earning their trust entails offering a portfolio that highlights your past projects and customers. In the event that new customers visit your website and learn that your previous customers are pleased with the quality of your work, that’s your portfolio giving you an inestimable endorsement without charging a thing. If you need to give your online business a meaningful, profitable presence, these best practices for contractor websites should be observed.